“认知—情感—整体”三维视角下的遗产旅游地形象感知研究——以湘江古镇群为例

doi:10.13959/j.issn.1003-2398.2021.05.020

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Abstract Taking Internet tourism data of Xiangjiang Ancient Town Group as the research object, using methods such as text analysis, topic analysis and sentiment analysis, the image perception of heritage tourism destinations is explored with the aid of the three-dimensional model of tourism destination image "cognitionemotion-integrity". The results show that:1) Tourists' perceptions of the Xiangjiang Ancient Town Group are mainly nature, places/regions and activities. The focus of non-material memory has shifted from food culture to historical culture, and environmental ecological memory has shifted from fuzzy landscape environmental ecology to concrete historical and cultural spatial memory. 2) Tourists have the strongest positive perception of the tourist facilities and food culture of the ancient town. The most important factor affecting the negative emotional image of the Xiangjiang ancient towns group is the high ticket price and low cost performance. 3) Tourists are generally low in recommending and revisiting the Xiangjiang Ancient Towns Group. The overall emotions are polarized between negative and positive emotions, with a relatively high proportion of positive emotions.

Key words： image perception heritage tourist destination Xiangjiang Ancient Town Group text mining

Received: 16 August 2020

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F592

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	LI Yong
	CHEN Xiao-ting
	LIU Pei-lin
	HUANG Ge

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LI Yong,CHEN Xiao-ting,LIU Pei-lin等. RESEARCH ON IMAGE PERCEPTION OF HERITAGE TOURIST DESTINATIONS FROM THE THREE-DIMENSIONAL PERSPECTIVE OF “COGNITION-EMOTION-INTEGRITY”: TAKING XIANGJIANG ANCIENT TOWN GROUP AS AN EXAMPLE[J]. HUMAN GEOGRAPHY, 2021, 36(5): 167-176.

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http://rwdl.xisu.edu.cn/EN/10.13959/j.issn.1003-2398.2021.05.020 OR http://rwdl.xisu.edu.cn/EN/Y2021/V36/I5/167

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